Ken Goldstein: Why Do We Do Difficult Things?


I've been out on book tour for the launch of my new novel, From Nothing. At one of the early talks I began with a simple question: Why do we do difficult things?

I'm not talking about ordinary-difficult things like schlepping yourself to work every day or paying all your bills. I'm talking about really big stuff. Pick a career path. Marry someone. Divorce someone. Start a company. Write a book—without an advance check.

Why do we decide to tackle extraordinarily hard challenges? Why do we embark on the kinds of things that change our lives?

I’m going to give you the answer in just a few more carriage returns, but before I do, think about what your answer might be.

Why do you do exceptionally difficult things?

Is it for money?

Is it for status and ego?