top of page

Endless Encores: Repeating Success Through People, Products, and Profits

Ken Goldstein

Endless Encores

Story Plant paperback

ISBN:  978-1-61188-208-7

Fiction Studio Books e-book

ISBN: 978-1-936558-68-1

Publication date: September 22, 2015

144 pages


“From Carmen Sandiego to Disney Online to to his first book This Is Rage, Ken Goldstein knows about reinvention. Now he has written a parable with insight, charm, and authority.” 

— Michael Eisner, CEO, The Tornante Company and Author of Working Together

As difficult as it is to have your first big success, most people find it exponentially harder to repeat success. So many of us, after "bringing the crowd to its feet," worry that we're going to get booed off the stage with our next venture. Is there a way to avoid this, to have multiple hits and "endless encores?"


Technology executive and bestselling author Ken Goldstein shows the way to repeating success by concentrating on three essentials – people, products, and profits, in that order. In this affecting and instructive business parable, he tells the story of a man who has accomplished much but now fears exposure as a fraud and the woman who, as a CEO with multiple successes to her credit, shows him the secret to consistent achievement.


Are you ready to play endless encores? If so, this is your story.

About the Author...

Ken Goldstein

Ken Goldstein advises start-ups and established corporations in technology, entertainment, media, and e-commerce. He is currently chairman of ThriftBooks Global, the worldwide largest online seller of used books, and The Good Men Project, an expansive digital content network offering perspectives on social issues in the twenty-first century, where he is a frequent contributor. He publishes the business blog and speaks frequently on the topics of creativity, innovation, and high-performance teamwork.


Ken served as chief executive officer and chairman of the board of SHOP.COM, a market leader in developing creative new experiences for online consumer commerce through the convenience of OneCart®, its patented universal shopping cart. SHOP.COM was acquired by Market America, where Ken became a strategic advisor to the company’s founders and senior management.


He previously served as executive vice president and managing director of Disney Online, the business unit of the Walt Disney Internet Group that produced the leading entertainment web destination for kids and families. Key achievements at Disney developed by his teams included launch of the first massively multiplayer online game for kids, Toontown, as well as,, and the early broadband service Disney Connection.


Prior to Disney, Ken was vice president of entertainment at Broderbund Software and founding general manager of the company’s Red Orb Entertainment division. Before the formation of Red Orb, he was responsible for all aspects of development on Broderbund’s acclaimed Carmen Sandiegoseries. He also worked as a designer/producer at Philips Interactive Media and Cinemaware Corporation, and for several years as a screenwriter and television executive.


Ken and his wife Shelley, who teaches English as a Second Language, make their home in Southern California, where he is active in local government and children’s welfare issues. He has served on the boards of Hathaway-Sycamores Child and Family Services, the Make-A-Wish Foundation of Greater Los Angeles, and Full Circle Programs. He received his Bachelor of Arts degree from Yale University.


His first book, This Is Rage: A Novel of Silicon Valley and Other Madness, was published by The Story Plant in 2013. It was a Barnes & Noble bestseller and has been adapted by the author for podcast and stage production. His second book, Endless Encores: Repeating Success Through People, Products, and Profits, was published by The Story Plant in 2015. From Nothing: A Novel of Technology, Bar Music, and Redemption is his third book.


bottom of page